SMU Holiday Gift Box

Packaging +Illustration

SMU celebrates the 25th anniversary of a beloved campus tradition. Boulevarding, the University’s iconic tailgating event, takes its location and name from historic Bishop Boulevard, which has been a focal point of the campus since SMU first opened in 1911.

The holiday gift box captures the warmth and pride of this milestone, designed in SMU’s signature red and blue, with an illustration of the boulevard, highlighting SMU’s school spirit, camaraderie, and the vibrant energy that defines SMU.

Inside, donors will find a complete Frito Pie Kit — the ultimate tailgate classic — along with a recipe card and a brief tribute to 25 years of Boulevarding.